Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2014) 11
knowledge in marketing theory. Desk research allowed to define the term "value" in marketing, as a category of marketing theory … multidisciplinary database marketing. In the work place has been defined category of "value" in marketing in relation to other … systematize the concepts included in the category of "value" in marketing. …
