POPA, Ion; DOBRIN, Cosmin; POPESCU, Doina; DRAGHICI, Mircea - In: Theoretical and Empirical Researches in Urban Management 6 (2011) 4, pp. 60-66
Competitive advantage, the invisible component of the strategy, has as its subbordinates visible components of the strategy (mission, objectives, strategic options, resources, time) According to the renowned specialist Michael Porter, a company’s competitive advantage ,in essence, implies...