The paper discusses the particular problems marketing practice encounters in the pharmaceutical sector, investigating some of their underlying causes. The span of the pharmaceutical sector is then restricted to veterinary pharmaceutical marketing, as a domain in which not the clients themselves...

Public health and food safety are main consumer rights in the European Union. Sanitary standards related to animal health, animal welfare, food production are developed and standardizEditura The objective is to detect, diagnose and control animal diseases and to have a safe food chain. Although...