Showing 1 - 4 of 4
Product design and advertisement strategy have been theoretically studied as separate firms decisions. In the present paper, we look at the link between advertisement and product design and we analyze how firms' advertising decisions influence the market effect of product design. We consider a...
Persistent link: https://www.econbiz.de/10010823106
High-speed market connections improve investors' ability to search for attractive quotes in fragmented markets, raising gains from trade. They also enable fast traders to observe market information before slow traders, generating adverse selection, and thus negative externalities. When investing...
Persistent link: https://www.econbiz.de/10011103546
We show that between intensive and extensive farming, the production method most beneficial to biodiversity depends on the equilibrium of agricultural markets. All other things equal, as long as demand reacts to prices and extensive farming has higher production costs, extensive farming tends to...
Persistent link: https://www.econbiz.de/10010760345
Restricting advertising is one way governments seek to reduce consumption of potentially harmful goods. There have been increasing calls to apply a similar policy to the junk food market. The effect will depend on how brand advertising influences consumer demand, and on the strategic pricing...
Persistent link: https://www.econbiz.de/10010760349