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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander; Shultz, Clifford J.; Solovyov, Ivan; … - In: Journal of macromarketing 44 (2024) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
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Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.; Shultz, Clifford J. - In: Journal of macromarketing 42 (2022) 4, pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
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Consumer responses to covid policy across the world : the role of community resilience
Krasnikov, Alexander V.; Shultz, Clifford J.; … - In: Journal of international marketing 30 (2022) 4, pp. 60-77
Persistent link: https://www.econbiz.de/10013438700