This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...

This study examined the size and the determinants of the price premium a sample of Edmonton-area consumers was willing to pay for organic wheat bread. The development of these premiums included consideration of providing information on health or environmental advantages of organic production and...

The impact of consumer demand for quality on the agricultural and food system is an increased emphasis on quality differentiation but not all in the direction of upgrading quality. The more elite market segments are thriving and reaching growing numbers of consumers but the basic price/quality...

In this paper, we estimate the indirect economic losses to U.S. shrimp consumers as a result of the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. Using a combination of national fisheries market data and the results of an experimental auction, we identify three sources of economic...

The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

Experimental auctions were used to determine factors affecting the willingness to pay (WTP) of Ugandan rural and urban populations to avoid consuming pesticide residues. Information or type of proxy good did not affect WTP, while education had no effect in the urban population and had a negative...

The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous...

Consumers' preferences for meat quality attributes such as color influence their purchasing decisions. Better understanding of consumer preferences can help meat processors and others attain effective product development and marketing and inform public policy decisions on nutrition and food...

El presente trabajo tiene como objetivo analizar las preferencias de los consumidores británicos hacia cinco variedades de mandarinas (dos de ellas españolas) en tres condiciones de información diferentes: inspección visual, pelado y cata. Se aborda por tanto el proceso de compra desde dos...