Dichotomous choice willingness to pay questions are often used to determine the value visitors place on nature-based recreation. Ambiguity in wording can result in the use of information that does not necessarily reflect visitors’ true WTP. For example, depending on the specificity of the...

There is growing interest in non-market valuation research to explore the importance of attitudes and perceptions in explaining heterogeneity of preferences among consumers. Previous research on environmental attitude (EA) and its influence on preferences has been criticised for the...

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute...

There is a growing body of evidence in the non-market valuation literaturesuggesting that responses to a sequence of discrete choice questions tend to violate theassumptions typically made by analysts regarding independence of responses andstability of preferences. Decision processes (or...

According to neoclassical economic theory, the only stated preferenceelicitation format that can feasibly be employed in field studies to which truthful responsecan be the dominant strategy for all respondents is a single binary choice between thestatus quo and one alternative. In studies where...

One of the most serious threats to the Baltic Sea and its ecosystem services is human-induced eutrophication. European Union legislation, in the form of the Marine Strategy and Water Framework Directives, requires information on the benefits of improving the condition of the sea to a good...

El presente trabajo tiene como objetico analyizar el nivel de conocimiento y las posibiltidades de mercado de los alimentos d Comercio Justo (CJ). Para ello se ha llevado a cabo un estudio exploratoria basado en 176 encuestas a consumidores de Murcia y Alicante, en las que se ha medido el nivel...