The rapid income per capita of Chinese consumers and increasing demand for nearly all agricultural products have attracted western food industries to focus on this booming and huge market. This research investigated the perspectives of western food products in China's market, with focus on one...

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

This study primarily focuses on the effect of information on consumers’ purchasing behavior. If consumers are provided with information about a specific product they may change their beliefs about that product. This distribution of information may lead the consumer to make the decision either...

In this paper, we estimate the indirect economic losses to U.S. shrimp consumers as a result of the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. Using a combination of national fisheries market data and the results of an experimental auction, we identify three sources of economic...

As the U.S. consumption of sweeteners has increased, analysis of the demand for sweeteners has become more important. In this paper, consumer willingness-to-pay (WTP) for selected four types of sweeteners is evaluated. The four types of sweeteners are Kentucky grown pure maple syrup,...

Protected undeveloped areas are an important tool for land conservation in developing nations. Efficient land allocation decisions and resource management requires knowledge of non-market benefits. Using travel cost and contingent valuation data from on-site interviews and secondary data on...

This paper reports results from a U.S. national telephone survey on genetically modified foods. The objectives of this paper are to determine the effect of "indifference" response on the estimate of willingness to pay and to test the assumption of common marginal utility of income among respondents.

Harmful algal blooms (HABS) are natural events with ecological and economic consequences worldwide. Different nations and regions have adapted to HABS in a variety of ways including distinct strategies designed to prevent, control and or mitigate the negative effects of HAB events. In Florida,...