Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

Homegrown value-auction experiments are useful for exploring preferences for controversial product attributes. These auctions have emphasized estimating the effect of the attribute on the willingness to pay (WTP) for a product. The likelihood that individuals are willing to purchase any products...

In this paper the problem of Status Quo and willingness to pay by inhabitants of Haute- Normandy region in France for reduction of risk of erosive runoff was researched. The paper is dedicated to the definition of the factors which influence people’s willingness and unwillingness to pay for...

Dichotomous choice willingness to pay questions are often used to determine the value visitors place on nature-based recreation. Ambiguity in wording can result in the use of information that does not necessarily reflect visitors’ true WTP. For example, depending on the specificity of the...

Systematic supervision procedures have been proposed to improve contingent valuation surveying, particularly in developing countries. Surprisingly, the CV literature does not say much about the potential effects of supervision even though there is evidence of interviewer effects and social...

This study primarily focuses on the effect of information on consumers’ purchasing behavior. If consumers are provided with information about a specific product they may change their beliefs about that product. This distribution of information may lead the consumer to make the decision either...

There is growing interest in non-market valuation research to explore the importance of attitudes and perceptions in explaining heterogeneity of preferences among consumers. Previous research on environmental attitude (EA) and its influence on preferences has been criticised for the...

Stated preference scenarios often provide information on intermediate biophysical processes but omit information on the resulting final services that provide utility. This may cause respondents to speculate about the effects of intermediate outcomes on their welfare, leading to biased welfare...

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...