Similar Search Results

Narrow search

Broadcasting and narrowcasting : how audience size affects what people share

Barasch, Alixandra; Berger, Jonah - In: Journal of marketing research : JMR 51 (2014) 3, pp. 286-299

Persistent link: https://www.econbiz.de/10010380961

How content acquisition method affects word of mouth

Chen, Zoey; Berger, Jonah - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10011521917

Fired up for the future : how time shapes sharing

Weingarten, Evan; Berger, Jonah - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 432-447

Persistent link: https://www.econbiz.de/10011738988

How language shapes word of mouth's impact

Packard, Grant; Berger, Jonah - In: Journal of marketing research : JMR 54 (2017) 4, pp. 572-588

Persistent link: https://www.econbiz.de/10011743688

Expression modalities : how speaking versus writing shapes word of mouth

Berger, Jonah; Rocklage, Matthew D.; Packard, Grant - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 389-408

Persistent link: https://www.econbiz.de/10013397992

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J. - In: Marketing Science 29 (2010) 5, pp. 815-827

Can negative information about a product increase sales, and if so, when? Although popular wisdom suggests that "any publicity is good publicity," prior research has demonstrated only downsides to negative press. Negative reviews or word of mouth, for example, have been found to hurt product...

Persistent link: https://www.econbiz.de/10008787569