//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"yoga"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Designing servicescapes for tr...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
yoga
Consumer behaviour
5
Konsumentenverhalten
5
Customer integration
3
Institutional economics
3
Institutionenökonomik
3
Kundenintegration
3
Qualitative research
3
Theoretical contribution
3
USA
3
United States
3
Brand management
2
Customer satisfaction
2
Dienstleistungsqualität
2
Gender
2
Geschlecht
2
Globalization
2
Kundenzufriedenheit
2
Markenführung
2
National culture
2
Nationalkultur
2
Service quality
2
Theorie
2
Theory
2
Writing an article
2
Academic writing
1
Adaptation
1
Advertising
1
Artificial intelligence
1
Automation
1
Automatisierung
1
Betriebliche Wertschöpfung
1
Bewertung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Bilanz
1
Brand
1
Cause marketing
1
Consumer research
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Coskuner-Balli, Gokcen
2
Ertimur, Burçak
2
Published in...
All
Journal of marketing
1
Marketing theory
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Navigating the institutional logics of markets : implications for strategic brand management
Ertimur, Burçak
;
Coskuner-Balli, Gokcen
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010507911
Saved in:
2
Legitimation of hybrid cultural products : the case of American Yoga
Coskuner-Balli, Gokcen
;
Ertimur, Burçak
- In:
Marketing theory
17
(
2017
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011771400
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->