Showing 1 - 10 of 26
Persistent link: https://www.econbiz.de/10001771571
Persistent link: https://www.econbiz.de/10009684065
Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...
Persistent link: https://www.econbiz.de/10010329843
Persistent link: https://www.econbiz.de/10001690501
Persistent link: https://www.econbiz.de/10001715459
Persistent link: https://www.econbiz.de/10001464892
Research on marketing in Central and Eastern Europe (CEE) has been of rising interest since the transition started in 1989. In this paper two major areas relevant for marketing in CEE are being discussed: the competitive situation in the transition countries and the basic competitive marketing...
Persistent link: https://www.econbiz.de/10010191103
Persistent link: https://www.econbiz.de/10007378544
Persistent link: https://www.econbiz.de/10003962918
Persistent link: https://www.econbiz.de/10011373948