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Evaluating brand value : a con...
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Conjoint measurement : methods and applications ; with 91 tables
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Evaluating brand value - a conjoint measurement application forthe automotivee industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 523-540)
.
2003
Persistent link: https://www.econbiz.de/10001998808
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2
Der Mehrwert der Marke: ein Decision-Support-Modell zur empirischen Messung des Marken-Mehrwertes
Sebastian, Karl-Heinz
;
Kolvenbach, Claus
-
1999
Persistent link: https://www.econbiz.de/10001392477
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3
Prospect Theorie und Marketing : der ausstehende Wandel in der Erklärung und Beschreibung von Konsumentenverhalten unter Unsicherheit
Felten, Claudio
- In:
Marketing - Management
,
(pp. 67-86)
.
2002
Persistent link: https://www.econbiz.de/10001646517
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The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
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