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1
Government marketing through public service advertising
Weber, Stephen J.
- In:
Government marketing : theory and practice
,
(pp. 330-342)
.
1981
Persistent link: https://www.econbiz.de/10002986434
Saved in:
2
Organizing the company's promotion functions
Hurwood, David L.
;
Bailey, Earl L.
- In:
The Conference Board record
5
(
1968
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10003056395
Saved in:
3
The motivation of assent
Galbraith, John Kenneth
;
Doob, Leonard W.
;
Steinberg, …
- In:
Mass media and communication
,
(pp. 373-407)
.
1966
Persistent link: https://www.econbiz.de/10002177366
Saved in:
4
Aktuelle Fragen der Öffentlichkeitsarbeit und
Werbung
Kaiser, Friedhelm
- In:
Kreditwirtschaftliche Fachtagung für Leiter von …
(
1968
),
pp. 95-102
Persistent link: https://www.econbiz.de/10002195881
Saved in:
5
Aufgaben der
Werbung
in veränderter Wirtschaftslage
Kaiser, Friedhelm
- In:
Kreditwirtschaftliche Fachtagung für Leiter von …
(
1967
),
pp. 77-80
Persistent link: https://www.econbiz.de/10002195899
Saved in:
6
Öffentlichkeitsarbeit als Bestandteil der Geschäftspolitik
Kaiser, Friedhelm
- In:
Kreditwirtschaftliche Fachtagung für Leiter von …
(
1965
),
pp. 85-94
Persistent link: https://www.econbiz.de/10002196079
Saved in:
7
Öffentlichkeitsarbeit und
Werbung
: Bericht und Ausblick
Kaiser, Friedhelm
- In:
Mayschosser Gespräche : Fachtagung für Leiter von …
(
1964
),
pp. 91-94
Persistent link: https://www.econbiz.de/10002196092
Saved in:
8
Werbemittel, ein neuartiges Angebot
Erben, Edgar
- In:
Bankwirtschaftliche Tagung für Leiter von …
(
19XX
),
pp. 99-107
Persistent link: https://www.econbiz.de/10002128254
Saved in:
9
Bankenwerbung in Deutschland : Raiffeisen und seine Konkurrenten
Hattemer, Klaus
- In:
Kreditwirtschaftliche Fachtagung für Leiter von …
15
(
1968
),
pp. 103-111
Persistent link: https://www.econbiz.de/10002828207
Saved in:
10
Public relation function : theory and practice, a field study in Kuwaiti business sectors
Hashem, Zaki M.
- In:
Maǧallat dirāsāt al-Ḫalīǧ wa-'l-Ǧazīra …
31
(
1982
),
pp. 13-56
Persistent link: https://www.econbiz.de/10002829982
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