//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing research
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
5
Action learning
4
Business schools
4
Database marketing
4
United Kingdom
4
Absatz
3
Bank Marketing
3
Banking
3
Management development
3
Banks
2
Electronic publishing
2
Großbritannien
2
Learning
2
MCB University Press
2
Management
2
Marketing information
2
Marketing management
2
Organizational development
2
Publishing
2
Research
2
Universities
2
Absatztechnik
1
Action Learning
1
Airlines
1
Airports
1
Assurance companies
1
Authors
1
BPR
1
Bank Marketing Product Development
1
Betriebswirtschaftliche Ausbildung
1
Business Schools
1
Business education
1
Case Studies
1
Case studies
1
Communications
1
Computer networks
1
Computer systems
1
Conferences
1
Consumer Satisfaction
1
Consumerism
1
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
Book / Working Paper
37
Type of publication (narrower categories)
All
review-article
31
research-article
12
case-report
4
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
conceptual-paper
1
review
1
more ...
less ...
Language
All
English
51
Undetermined
14
Author
All
Wills, Gordon
63
Day, Abby
5
Bruce, Bev
3
Christopher, Martin
3
Wills, Julian
3
Cheese, John
2
Hayhurst, Roy
2
Jordan, Tracy
2
Magrill, Leonard
2
Rushton, Angela
2
WILLS, GORDON
2
Wills, Mathew
2
Atherton, Judith
1
CHRISTOPHER, MARTIN
1
Cooper, Allen
1
Corkindale, David
1
Duncan, Timmie
1
Hodgson, Jacqueline
1
Kennedy, Sherril H.
1
MAGRILL, LEONARD
1
Midgley, David
1
Oliver, Carol
1
Pearce, Christine
1
Phillips, Phil
1
Walters, David
1
Wilkinson, Ian
1
more ...
less ...
Published in...
All
Management Decision
12
European Journal of Marketing
7
European journal of marketing : EJM
6
International Journal of Bank Marketing
6
International Journal of Physical Distribution
6
Marketing Intelligence & Planning
4
Industrial Management & Data Systems
3
Journal of Management Development
3
International journal of physical distribution & logistics management : IJPD & LM
2
Leadership & Organization Development Journal
2
Marketing intelligence & planning
2
25 years of economic theory : retrospect and prospect : papers delivered at the 25th anniversary of the Faculty of Economics of the University of Groningen, the Netherlands
1
European Business Review
1
Industrial and Commercial Training
1
International Journal of Physical Distribution & Materials Management
1
Leadership & organization development journal
1
Logistics information management
1
Management Development Review
1
Management decision : MD
1
Omega
1
Retail and Distribution Management
1
The Learning Organization
1
Unesco bulletin for libraries
1
more ...
less ...
Source
All
Other ZBW resources
49
ECONIS (ZBW)
9
OLC EcoSci
6
RePEc
1
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business school graffiti
Wills, Gordon
- In:
European journal of marketing : EJM
12
(
1978
)
1
,
pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
Saved in:
2
Customer policy as an alternative orientation to marketing simple
Wills, Gordon
- In:
European journal of marketing : EJM
16
(
1982
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
Saved in:
3
How bad are your marketing communications?
Wills, Gordon
- In:
Management decision : MD
15
(
1977
)
3
,
pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
Saved in:
4
Marketing's social dilemma
Wills, Gordon
- In:
European journal of marketing : EJM
8
(
1974
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
Saved in:
5
The value of information
Wills, Gordon
- In:
25 years of economic theory : retrospect and prospect : …
,
(pp. 113-128)
.
1976
Persistent link: https://www.econbiz.de/10003021957
Saved in:
6
Cost/benefit analysis of company information needs
Wills, Gordon
;
Christopher, Martin
- In:
Unesco bulletin for libraries
24
(
1970
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10003021906
Saved in:
7
Marketing in socialist societies
Wills, Gordon
;
Hayhurst, Roy
- In:
European journal of marketing : EJM
5
(
1971
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10003021928
Saved in:
8
Marketing reality : the sole end and purpose of production is consumption
Wills, Gordon
- In:
European journal of marketing : EJM
25
(
1991
)
4
,
pp. 1-216
Persistent link: https://www.econbiz.de/10001111547
Saved in:
9
Effective product organisation and development
Wills, Gordon
(
contributor
)
- In:
European journal of marketing : EJM
18
(
1984
)
6
,
pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
Saved in:
10
Information as a tangible benefit
Atherton, Judith
;
Wills, Gordon
- In:
Omega
7
(
1979
)
2
,
pp. 103-103
Persistent link: https://www.econbiz.de/10005358222
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->