Similar Search Results

Gender differences in social support in the decision to volunteer

Wymer, Walter - In: International review on public and non-profit marketing 9 (2012) 1, pp. 19-26

Persistent link: https://www.econbiz.de/10009535063

Deconstructing the brand nomological network

Wymer, Walter - In: International review on public and non-profit marketing 10 (2013) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009728492

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480

Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?

Wymer, Walter - In: Social marketing and behaviour change : models, theory …, (pp. 268-275). 2014

Persistent link: https://www.econbiz.de/10010477243

Addressing complex social problems with a multi-environmental stakeholder coalition

Wymer, Walter - In: International review on public and non-profit marketing 18 (2021) 3, pp. 403-418

Persistent link: https://www.econbiz.de/10012617329

Social marketing's relevance in helping the United Nations attain its SDGs

Wymer, Walter - In: International review on public and non-profit marketing 20 (2023) 3, pp. 529-541

Persistent link: https://www.econbiz.de/10014383333

Improving the quality of empirical nonprofit research : the focal constructs and their measures

Wymer, Walter - In: International review on public and non-profit marketing 14 (2017) 2, pp. 137-148

Persistent link: https://www.econbiz.de/10011916352

Sensation seekers as a target market for volunteer tourism

Wymer, Walter; Self, Donald R.; Findley, Carolyn Sara Casey - In: Services marketing quarterly 31 (2010) 3, pp. 348-362

Persistent link: https://www.econbiz.de/10008648756

Nonprofit education : course offerings and perceptions in accredited US business schools

Mottner, Sandra; Wymer, Walter - In: Journal of nonprofit & public sector marketing 23 (2011) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10008988053

The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector

Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135

Persistent link: https://www.econbiz.de/10011288584

1
2
3
4
5
6
7
8
Next
Last