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Direktmarketing : Erfolg durch...
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Bruhn, Manfred
70
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59
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52
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44
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43
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37
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36
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Thaichon, Park
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Stauss, Bernd
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Evanschitzky, Heiner
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Karjaluoto, Heikki
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Grewal, Dhruv
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Walsh, Gianfranco
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Töpfer, Armin
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Wilde, Klaus D.
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Agnihotri, Raj
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Bang, Nguyen
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Hyun, Sunghyup Sean
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Klaus, Philipp
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Ruyter, Ko de
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Stock-Homburg, Ruth
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Mann, Andreas
23
Wieseke, Jan
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Eggert, Andreas
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Matzler, Kurt
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Gustafsson, Anders
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Meyer, Anton
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Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
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Journal of business research : JBR
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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The journal of business & industrial marketing
190
The service industries journal
184
Journal of the Academy of Marketing Science
166
Journal of strategic marketing
165
International journal of electronic customer relationship management : IJECRM
148
Journal of marketing
129
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
119
Journal of hospitality marketing & management
116
Journal of service research : JSR
116
The journal of product & brand management
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
106
Journal of retailing
106
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105
The journal of brand management : an international journal
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Cogent business & management
103
Marketing intelligence & planning
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Psychology & marketing
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European journal of marketing : EJM
96
Services marketing quarterly
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
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Journal of marketing management : MM
83
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
European journal of operational research : EJOR
75
The international review of retail, distribution and consumer research
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Business horizons
70
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
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BASE
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1
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
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2
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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4
Vom Beeinflussungsmarketing zum
Beziehungsmarketing
: Ursachen, Dimensionen, Instrumente
Hesse, Jürgen
- In:
Kundenkommunikation und Kundenbindung : neue Ansätze …
,
(pp. 13-54)
.
1997
Persistent link: https://www.econbiz.de/10001299374
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5
Database Marketing
Link, Jörg
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 173-190)
.
1999
Persistent link: https://www.econbiz.de/10001366253
Saved in:
6
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
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7
Accounting for risk in the traditional RFM approach
Singh, Shweta
;
Singh, Sumit
- In:
Management research review
39
(
2016
)
2
,
pp. 215-234
Persistent link: https://www.econbiz.de/10011543158
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8
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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9
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
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10
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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