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1
Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
Persistent link: https://www.econbiz.de/10003679991
Saved in:
2
Convex minization over image Z2
Keijsper, Judith C. M
;
Pendavingh, Rudi
- In:
Operations research letters
39
(
2011
)
1
,
pp. 53-56
Persistent link: https://www.econbiz.de/10008857507
Saved in:
3
When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
Saved in:
4
Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Becker, Kip
;
Nobre, Helena
;
Kanabar, Vijay
- In:
Global business & economics review
15
(
2013
)
2/3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009721409
Saved in:
5
Image
theory
Beach, Lee R.
;
Mitchell, Terence R.
- In:
Great minds in management : the process of theory …
,
(pp. 36-54)
.
2005
Persistent link: https://www.econbiz.de/10003140940
Saved in:
6
Markenbildung nach innen und Personalauswahl : der Versuch einer strukturationstheoretischen Integration
Vallaster, Christine
- In:
Immaterielle Vermögenswerte : Handbuch der intangible …
,
(pp. 515-527)
.
2005
Persistent link: https://www.econbiz.de/10003210746
Saved in:
7
Positionierungsmodelle
Roth, Stefan
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
29
(
2000
)
8
,
pp. 444-449
Persistent link: https://www.econbiz.de/10001499588
Saved in:
8
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
9
Censorship and reputation
Hauser, Daniel
- In:
American economic journal
15
(
2023
)
1
,
pp. 497-528
Persistent link: https://www.econbiz.de/10014228960
Saved in:
10
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
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