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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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Lessons learned : challenges when conducting interview-based research in auditing and methods of coping
Dogson, Mary Kate; Trotman, Andrew J. - In: Auditing : a journal of practice & theory 41 (2022) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10013190481
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Benefits and challenges associated with using online communities by social enterprises : a thematic analysis of qualitative interviews
Abedin, Behnam; Maloney, Brittany; Watson, Jason - In: Journal of social entrepreneurship 12 (2021) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10012596482
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Enhancing the trustworthiness of qualitative research in international business
Sinkovics, Rudolf R.; Penz, Elfriede; Ghauri, Pervez N. - In: Management international review : mir ; journal of … 48 (2008) 6, pp. 689-713
Persistent link: https://www.econbiz.de/10003788738
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Crossing language boundaries : qualitative interviewing in international business
Welch, Catherine; Piekkari, Rebecca - 2009
Persistent link: https://www.econbiz.de/10003837111
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Qualitative research on accounting : some thoughts on what occurs behind the scene
Bédard, Jean; Gendron, Yves - In: The real life guide to accounting research : a behind …, (pp. 191-206). 2008
Persistent link: https://www.econbiz.de/10003848212
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The case study, the interview and the issues : a personal reflection
Marginson, David E. W. - In: The real life guide to accounting research : a behind …, (pp. 325-337). 2008
Persistent link: https://www.econbiz.de/10003848518
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Qualitative research : experiences in using semi-structured interviews
Horton, Joanne; Macve, Richard; Struyven, Geert - In: The real life guide to accounting research : a behind …, (pp. 339-357). 2008
Persistent link: https://www.econbiz.de/10003848520
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To tape or not to tape : reflections on methods of data collection
Hayes, Treasa; Mattimoe, Ruth - In: The real life guide to accounting research : a behind …, (pp. 359-372). 2008
Persistent link: https://www.econbiz.de/10003848663