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Das strategische Marketing als Reaktionsmöglichkeit auf die ökologische Herausforderung
Käßer-Pawelka, Günter - In: Marketing als Schnittstellenwissenschaft und …, (pp. 217-243). 1996
Persistent link: https://www.econbiz.de/10001319487
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Ökologische Qualität : strategische Stringenz statt operativer Hektik
Bodenstein, Gerhard - In: Dokumentation / Marketing-Trendshop '96, (pp. 20-34). 1997
Persistent link: https://www.econbiz.de/10001323275
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Konfligierende und komplementäre Zielsetzungen von DPR-Konzept und Öko-Marketing im Handel
Tomczak, Torsten - In: Jahrbuch der Absatz- und Verbrauchsforschung 38 (1992) 4, pp. 342-357
Persistent link: https://www.econbiz.de/10001134148
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How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har; Goh Yen Nee; Shaizatulaqma Kamalul Ariffin; … - In: International journal of sustainable strategic management 7 (2019) 1/2, pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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Green marketing orientation and environmental and social performance of hospitality firms in South Africa
Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...
Persistent link: https://www.econbiz.de/10012125115
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Impact of strategic and tactical green marketing orientation on SMEs performance
Mishra, Mukesh Kumar; Choudhury, Dibyendu; Rao, K. S. … - In: Theoretical economics letters 9 (2019) 5, pp. 1633-1650
Persistent link: https://www.econbiz.de/10012104528
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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
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A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance
Uzkurt, Cevahir; Kimzan, Halil Semih; Yılmaz, Çengiz - In: International journal of innovation and technology … 13 (2016) 6, pp. 1750003-1-21
Persistent link: https://www.econbiz.de/10011638937
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Enviropreneurial marketing in greening corporate activities : evidence from four Chinese green firms
Song-Turner, Helen; Polonsky, Michael J. - In: European business review : EBR ; the official journal … 28 (2016) 5, pp. 506-531
Persistent link: https://www.econbiz.de/10011588526
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Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500
Persistent link: https://www.econbiz.de/10010493858