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The role of touch in marketing : an introduction to the special issue

Jansson-Boyd, Cathrine V. - In: Psychology & marketing 28 (2011) 3, pp. 219-221

Persistent link: https://www.econbiz.de/10008901852

Quantitative research : its place in consumer psychology

Jansson-Boyd, Cathrine V. - In: Quantitative research methods in consumer psychology : …, (pp. 1-21). 2019

Persistent link: https://www.econbiz.de/10011954369

To touch or not to touch : that is the question ; should consumers always be encouraged to touch products, and does it always alter product perception?

Marlow, Nigel; Jansson-Boyd, Cathrine V. - In: Psychology & marketing 28 (2011) 3, pp. 256-266

Persistent link: https://www.econbiz.de/10008902982

Perspectives on Sustainability: Exploring the Views of Tenants in Supported Social Housing

Robison, Rosalyn A. V.; Jansson-Boyd, Cathrine V. - In: Sustainability 5 (2013) 12, pp. 5249-5271

Government policy aimed at curbing carbon emissions often focusses on encouraging individual action, however the effectiveness of this approach has been limited. Investigations of why this might be have included segmentation, to identify different groups who undertake more or less action, and...

Persistent link: https://www.econbiz.de/10011030172