Dinlersoz, Emin Murat; Pereira, Pedro - In: CESifo economic studies : CESifo, a joint initiative of … 51 (2005) 2/3, pp. 261-294
This paper puts into perspective the early patterns of retailers’ adoption of e-commerce across product categories and firm types. The focus is on understanding how consumer loyalty, differences in firms’ technology and consumers’ preferences across the traditional versus the virtual...
