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The universality of design perception and response is tested using data collected from 10 countries: Argentina … reduces the 10 countries to three cross-national clusters that respond differently to logo design dimensions: the West, Asia …, and Russia. The dimensions underlying design are found to be similar across countries, suggesting that elaborateness …
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” to the new consumers’ behavior. The new design exceeds the classical one that was focused on the projecting of series …, information, services, and a world as appropriate for the man as a second nature of his life. The application fields of design and …
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