The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

Der Kampf um die Aufmerksamkeit des Kunden nimmt neue Formen an. Der Verfasser stellt eine neue Form des Marketing vor … - das sogenannte "Permission-Marketing", das dem Kunden die Gewissheit verschafft, dass er nur die Dinge zugesandt bekommt …