A random-coefficients logit model that allows for unobserved heterogeneity in brand preferences and in the responses to marketing variables is empirically investigated using household-level panel data. The unknown underlying distribution of unobserved heterogeneity is approximated by a discrete...

The focus of this article is on the effect of price on the adoption of durables. Most empirical research on the timing of adoption of new products has centered on the growth without explicitly incorporating any marketing-mix variables. Recently, some researchers have pursued ways of enriching...

Empirically validating and testing the specification of game theoretic models has received limited attention in the marketing literature. The authors provide an econometric framework for estimating the parameters of response functions when the observed data in the market place are the Nash...

The majority of studies concerning diffusion or product growth of consumer durables have treated the U.S. market as a whole and have applied the diffusion model on the assumption that the market exhibits a homogeneous response in its diffusion process. If the market is heterogeneous, however, an...