The aim of the paper is to present the online tools used by private healthcare organizations in order to generate patient loyalty. The research emphases a comparative analyze between the Romanian and other European countries private healthcare organizations referring to online tools used by...

In the past years the intensification of competition has changed the way in which companies communicate with their customers. The main challenge doesnâ€(tm)t represent anymore to create good products but also to be able to sell them. The best marketing strategy of a company can be best...

In a permanent changing environment, the measurement and monitorisation of the performance of a company has become one of the key issues for its success. This fact increases the capacity of each company to adapt to the conditions of the environment, because only by a permanent monitorisation of...