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Four essays on modeling brand...
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Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Brand
2
Brand image
2
Logit model
2
Logit-Modell
2
Markenartikel
2
Markenimage
2
Relationship marketing
2
Brand loyalty
1
Brand management
1
Causality analysis
1
Comparison
1
Consumer goods
1
Consumer goods marketing
1
Cross-category brand loyalty
1
Customer analysis
1
Decision
1
Entscheidung
1
Kausalanalyse
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Konsumgüter
1
Konsumgütermarketing
1
Kundenanalyse
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Loyalty leverage index
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Markenführung
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Markentreue
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Marketing theory
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Marketingtheorie
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Modellierung
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Probit model
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Probit-Modell
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Scientific modelling
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Silberhorn, Nadja
8
Boztuğ, Yasemin
5
Hildebrandt, Lutz
4
Kreis, Henning
2
Boztug, Yasemin
1
Danne-Wald, Till
1
Dannewald, Till
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Journal für Betriebswirtschaft : management review quarterly
2
Marketing : ZFP ; journal of research and management
2
OR spectrum : quantitative approaches in management
2
Journal of business economics : JBE
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
5
OLC EcoSci
3
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1
Estimation with the nested logit model : specifications and software particularities
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
OR spectrum : quantitative approaches in management
30
(
2008
)
4
,
pp. 635-653
Persistent link: https://www.econbiz.de/10003758220
Saved in:
2
Das Hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till
;
Kreis, Henning
;
Silberhorn, Nadja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003644619
Saved in:
3
Modellierungsansätze in der Warenkorbanalyse im Überblick
Boztuğ, Yasemin
;
Silberhorn, Nadja
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10003348224
Saved in:
4
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
5
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
6
Modellierungsansätze in der Warenkorbanalyse im Überblick
Boztug, Yasemin
;
Silberhorn, Nadja
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10007264257
Saved in:
7
Estimation with the nested logit model: specifications and software particularities
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
OR spectrum : quantitative approaches in management
30
(
2008
)
4
,
pp. 635-654
Persistent link: https://www.econbiz.de/10008080387
Saved in:
8
Abhandlungen - Das Hybride Wahlmodell und seine Anwendung im Marketing.
Danne-Wald, Till
;
Kreis, Henning
;
Silberhorn, Nadja
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10007978331
Saved in:
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