The article analyses the possibilities for facilitating Romanian firms’ access to the European Single Market through clusters development and internationalization. Having considered the clusters’ role and characteristics, in order to determine their potential for growth and...

An essential condition of the efficiency of communication actions is the existence of a regulating and self-regulating frame discouraging the bad practices, which disappoint the consumers and create a bad image of the whole of the operators in the economic and social environment. There is no...

In this paper we try to clarify the marketing concepts in an educational environment. We consider the Faculty of Economics from the University of Oradea, but the concepts are general, having general applicability. We would like to stimulate the debate concerning the role of marketing in higher...

To understand the importance of Performance Management (PM) we can start from the answers to the question: What distinguishes the “best” companies \ from the rest? Many writers and consultants are using the term “performance management” as a substitution for the traditional appraisal...