This paper describes the use of a marketing science model by Jetstar, a subsidiary of Australia's leading airline, Qantas, to effectively and profitably compete in the low-cost carrier marketplace. We trace the evolution of the Jetstar strategy from a baseline calibration of its initial...

Until fairly recently, the pharmacy profession has remained reasonably immune from the attention of the computer industry sales teams. The reasons for this reprieve are mainly those of size and costs. Most Pharmacies are small independent units whose individual turnover and operations do not...