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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier; Bernard, Françoise; Joule, Robert-Vincent - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
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Les spécificités communicationnelles du parrainage télévisuel.
Courbet, Didier - In: Revue française du marketing (2001) 181, pp. 29-40
Persistent link: https://www.econbiz.de/10007970763
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Is the Business of Management Education Business or Education? Critical Reflections on the MBA Live Case Experiments at the HEC School of Management
Ramírez, Rafael; Vanhuele, Marc - 2001
Persistent link: https://www.econbiz.de/10011425056
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: Journal of marketing research : JMR 47 (2010) 4, pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
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Where do customer loyalties really lie, and why? : gender differences in store loyalty
Audrain-Pontevia, Anne-Françoise; Vanhuele, Marc - In: International journal of retail & distribution management 44 (2016) 8, pp. 799-813
Persistent link: https://www.econbiz.de/10011615488
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Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
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Consumers' Immediate Memory for Prices
Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - In: Journal of consumer research : JCR ; an … 33 (2006) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10007295117
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Measuring the Price Knowledge Shoppers Bring to the Store
Vanhuele, Marc; Drèze, Xavier - In: Journal of marketing 66 (2002) 4, pp. 72-85
Persistent link: https://www.econbiz.de/10005939675