El imparable crecimiento del intercambio de información en internet ha fomentado que los sitios web comerciales, además de ofrecer información relevante del vendedor (comunicación comercial), comiencen a incluir herramientas de interacción online donde los consumidores comparten sus...

The article presents a model that analyzes the optimal strategy of multi-product firms when consumers are affected by reference prices. Generally, the stronger the consideration of reference prices is, the more intensified the competition is and the lower are the prices and profits. In some...

We study the price rigidity of regular and sale prices, and how it is affected by pricing formats (i.e., pricing strategies). We use data from three large Canadian stores with different pricing formats (Every-Day-Low-Price, Hi-Lo, and Hybrid) that are located within a 1 km radius of each other....

More and more business customers use social media to express their opinions about products, services and brands. This study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and its impact on recommending and purchasing products. To...

This paper analyzes the role of damage clauses in labor contracts, using a model in which a worker may want to terminate his current employment relationship and work for another firm. It is shown that the initial parties to a contract have an incentive to stipulate excessive damage clauses,...

La Micros y Pequeñas empresas, aunque en general cualquier empresa, requiere de entender a su mercado para enfrentar los cambios del entorno en el cual se desarrollan, para tal efecto es necesario establecer un análisis su clientes y la forma en que estos impactan en el futuro organizacional,...

ThePVGO of the share prices shows the investors future hope, also the trust in the market. If the global trends are changed, then nedd to valuated the theoretical thesis by the practice. Let’s look the BSE blue chips behavior since January 2011.

The aim of this paper is to explore whether there are any differences between companies in the service sector and those in the manufacturing sector, in terms of the planning and evaluation tools employed in marketing-controlling. An overview is given, of the set of marketing tools applied by...

Plastic products are widely used in our everyday life. During the the production and use of different plastic products, adverse health effects are often arising. Styrol plays a decisive role in the good mechanical aspects and heat resistancy of ready made form pieces of unsaturated polyester...

There is a shortage of electronic, mechanical engineers and IT professionals within some segments of the Hungarian labour market. The ratio of women specialized in these fields does not reach ten percentages. There are several reasons for that, including the strong stereotypes about the...