The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On …, and income had significant effects on the WTP. Marketing implications include the need to provide information at the point …

-producing countries in order to present geographical indications as a powerful marketing strategy for competitiveness. In the Macedonian …

production systems but also in the patterns of marketing activity. Survey data from Valencia are used to test the assumption that …

estrategia competitiva.....In this paper the recent evolution of the cultivation, package and marketing costs of the Canarian … links of the marketing chains in destination countries. However, the high cost of freights corresponding to sea transport …