Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars...

An experimental study was conducted with 17 experienced information technology (IT) project decision-makers. Each participated in a computer based simulation where they had to choose whether to continue an ongoing IT project despite negative feedback, (called escalation of commitment), or...

Purpose: The study aims to examine the underexplored agenda in organizational citizenship behaviors (OCBs) through the collectivistic 50-and-older customers' lens when encountering medical-care services by applying stimulus-organism-response (S-O-R) theory. Design/methodology/approach: The...