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Gomez, Monica
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Fernandez, Angel
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Journal of euro-marketing
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The international review of retail, distribution and consumer research
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Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
Gomez, Monica
;
Fernandez, Angel
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008258720
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Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
Gomez, Monica
;
Rubio, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-535
Persistent link: https://www.econbiz.de/10008733313
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3
Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
Gomez, Monica
;
Fernandez, Angel
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10008242945
Saved in:
4
Export Marketing Strategies for High Performance
Gomez, Monica
;
Valenzuela, Ana
- In:
Journal of euro-marketing
15
(
2005
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10007146799
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