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Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
Gomez, Monica; Fernandez, Angel - In: Journal of euro-marketing 18 (2009) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10008258720
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Re-thinking the relationship between store brand attitude and store brand loyalty: a simultaneous approach
Gomez, Monica; Rubio, Natalia - In: The international review of retail, distribution and … 20 (2010) 5, pp. 515-535
Persistent link: https://www.econbiz.de/10008733313
Cover Image
Consumer-Level Factors That Influence Store Brand Proneness: An Empirical Study With Spanish Consumers
Gomez, Monica; Fernandez, Angel - In: Journal of euro-marketing 18 (2008) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10008242945
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Export Marketing Strategies for High Performance
Gomez, Monica; Valenzuela, Ana - In: Journal of euro-marketing 15 (2005) 1, pp. 5-28
Persistent link: https://www.econbiz.de/10007146799