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Managing the aftermath : Scapegoating as crisis communication strategy
Moisio, Risto; Capelli, Sonia; Sabadie, William - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10012272749
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Faire rire ou faire peur? : le rôle modérateur de l'attractivité de la source et de ses habitudes de communication lors d'une campagne électorale
Capelli, Sonia; Sabadie, William; Trendel, Olivier - In: Recherche et applications en marketing 27 (2012) 2, pp. 21-43
Persistent link: https://www.econbiz.de/10010199794
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia; Fayolle, Laurene; Sabadie, William - In: International journal of arts management 18 (2016) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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Consumers' implicit attitudes toward corporate social responsibility and corporate abilities : examining the influence of bank governance using the implicit association test
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of retailing and consumer services 61 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012581857
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La gouvernance a-t-elle bon goût ? : l'impact d'une mention "coopérative" sur le goût perçu des produits alimentaires
Faure-Ferlet, Axelle; Capelli, Sonia; Sabadie, William - In: Recherche et applications en marketing : RAM 35 (2020) 4, pp. 23-45
Persistent link: https://www.econbiz.de/10012308637
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Co-innover avec ses consommateurs : oui, mais lesquels? : de l'intérét d'impliquer les consommateurs-membres dans le processus d'innovation des entreprises coopératives
Capelli, Sonia; Falchi, Alice; Hussler, Caroline; … - In: Revue Gestion 2000 : management & prospective 33 (2016) 4, pp. 117-141
Persistent link: https://www.econbiz.de/10011962370
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Corporate social responsibility communication effects : a comparison between investor-owned banks and member-owned banks
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of advertising research 57 (2017) 4, pp. 436-446
Persistent link: https://www.econbiz.de/10011884944
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Études - Marketing stratégique, stratégie marketing : proposition d'une grille de lecture intégrative.
Capelli, Sonia; Sabadie, William - In: Revue française du marketing (2009) 224, pp. 7-21
Persistent link: https://www.econbiz.de/10008338518
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"More CSR versus more benefits" : how members' motives influence loyalty toward cooperatives
Lecuyer, Charlotte; Béal, Mathieu; Capelli, Sonia; … - In: European journal of marketing 56 (2022) 8, pp. 2309-2339
Persistent link: https://www.econbiz.de/10013457341
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Review of Three Latent Class Cluster Analysis Packages: Latent Gold, poLCA, and MCLUST
Haughton, Dominique; Legrand, Pascal; Woolford, Sam - In: The American Statistician 63 (2009) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10004982604