establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …

marketing activities. However, publications by China's State Statistical Bureau underestimate animal product consumption. Such … underestimated statistics affect policy making and marketing initiatives and also lead to the estimation of distorted parameters that …

The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …

lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …

within marketing systems?A supply-side response has been the continued development of large-scale, urban-based industrial …

bring in complementary capabilities: technical,marketing, financial and organizational. Project governance should therefore …