Li, Zhibin; Wang, Wei; Yang, Chen; Ragland, David R. - In: Transportation Research Part A: Policy and Practice 47 (2013) C, pp. 56-68
The market segmentation analysis for bicycle commuting can help identify distinct bicycle market segments and develop specific policies or strategies for increasing the bicycle usage in each segment. This study aims to use the approach of attitudinal market segmentation for identifying the...
