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В статье показано, что бренд является виртуальной субстанцией товара. Потребитель определяет при каких условиях является товар для него ценностью или нет....
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The last element of the marketing mix is the distribution and marketing channels in the automotive industry, which determine how cars will arrive at customers and end users through sales and distribution activities. Car manufacturers, regardless of how their product was excellent, must provide...
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European Consumer Protection has to be seen beyond the theory; aspects from practice are very interesting. Thus, it is … citizens. Deceitful advertising is also forbidden. European consumer is well protected by the law even when he is in his …
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the interests and motivations of the participants in economic activity, places even the rational consumer in an … objectively unbalanced relation in favor of the producer/trader, although the first, with his needs and necessities, should be the …
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demonstrate through an exploratory research concerning consumer’s knowledge about GMO products, their attitude about biotechnology …
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