Narayanan, Sridhar; Chintagunta, Pradeep; Miravete, Eugenio - In: Quantitative Marketing and Economics 5 (2007) 1, pp. 1-34
Telephone services are often characterized by the presence of ‘fixed’ plans, involving only a fixed monthly fee, as well as ‘measured’ plans, with both fixed fees and per-unit charges for usage. Consumers are faced with the decisions of which plan to choose and how much to use the phone...