brand loyalty. Design/methodology/approach The sample comprised 429 consumers selected using non-probabilistic sampling with …

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …

units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of … highlights the influence of innovative commercial technologies on store image and loyalty of buyers. …

Background: Companies often measure their customers' recommendation intention using the loyalty index based on the idea … that a customer who has high loyalty and is committed to a brand has the confidence to recommend it to others. The …

corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company …-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the … advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was …