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Wills, Gordon; Hayhurst, Roy - In: European journal of marketing : EJM 5 (1971) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10003021928

Wills, Gordon - In: European journal of marketing : EJM 12 (1978) 1, pp. 1-135

Persistent link: https://www.econbiz.de/10003021899

Wills, Gordon - In: European journal of marketing : EJM 16 (1982) 4, pp. 1-26

Persistent link: https://www.econbiz.de/10003021915

Wills, Gordon - In: Management decision : MD 15 (1977) 3, pp. 307-338

Persistent link: https://www.econbiz.de/10003021919

Wills, Gordon - In: Handbook of management technology, (pp. 174-195). 1967

Persistent link: https://www.econbiz.de/10003021931

Wills, Gordon - In: European journal of marketing : EJM 8 (1974) 1, pp. 4-14

Persistent link: https://www.econbiz.de/10003021944

Wills, Gordon - In: 25 years of economic theory : retrospect and prospect : …, (pp. 113-128). 1976

Persistent link: https://www.econbiz.de/10003021957

Atherton, Judith; Wills, Gordon - In: Omega 7 (1979) 2, pp. 103-103

Persistent link: https://www.econbiz.de/10005358222

Wills, Gordon (contributor) - In: European journal of marketing : EJM 18 (1984) 6, pp. 2-123

Persistent link: https://www.econbiz.de/10001065459

Wills, Gordon - In: European journal of marketing : EJM 25 (1991) 4, pp. 1-216

Persistent link: https://www.econbiz.de/10001111547