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Marketing : ZFP ; journal of research and management
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Der Betriebswirt : Management in Wissenschaft und Praxis
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Verwendung von Word of Mouth-Daten zur Identifikation von Asymmetrie im Wettbewerb : eine textbasierte Analyse am Beispiel deutscher Automobilmarken
Reckmann, Tobias
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
69
(
2017
)
2
,
pp. 173-201
Persistent link: https://www.econbiz.de/10011714560
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WoM-Weiterempfehlungen als Marketinginstrument im Branchenvergleich
Teichert, Thorsten
;
Reckmann, Tobias
;
Müller-Grote, …
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
57
(
2016
)
3
,
pp. 25-29
Persistent link: https://www.econbiz.de/10011667625
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Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
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4
Decomposing positive word of mouth : scale development and marketing application
Reckmann, Tobias
;
Teichert, Teichert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10011566840
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