Customer loyalty - is a voluntary user solution for a long time to build relationships with the company. Loyalty is the user's desire for a long time to continue their relationship with a particular company, because loyal customers are those who purchase goods/services of the company from time...

In order to increase sales more and more businesses are trying to move their business into the online space. Over the years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and charges higher interest rates. Advertising on the Internet...

Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online...

Abstract The article analyses the brand image concept, brand development stage, and the brand image importance. In order to create a strong brand image, the user must be provided with the structured information, which is stored in its memory and awareness shape and enhance the brand...

The Article analyses the concept of competitive advantages, creating competitive advantages, model competitive advantages. It is argued that competitive advantage is influenced by the factors such as infrastructure, the complexity of the business, labor and goods market efficiency, financial...

The article analyzes that guerrilla marketing is not limited to traditional means. Usually, its use is noticeable in the online space. This is the most effective tool for guerrilla marketing, which includes e-mail or mailing lists, forums, social networks, blogs. With this tool, target markets...

The article analyzes network marketing. Networking is one of the direct forms of sales based on a business model whereby a company distributes products through distributors who earn revenue through retail. The distributor earns not only sales but also the recruitment of other distributors. The...

Influencer is one of the modern means of communication. Sometimes people are called opinion formers, others are opinion leaders, and third - just influencer. Collaboration with these people is an integral part of public relations and an effective brand awareness tool. Consumers are beginning to...

Article analyze city brand theoretical aspect, best city brand features and best cities brand in the world. Building a city brand involves a huge process that includes research, insights, testing, customer consulting and many more. After all, the brand itself is not a value in itself - it must...

The article analyzes that sales promotion is the totality of customer-oriented actions aimed at increasing sales by facilitating the purchase of goods. In order to achieve sales growth, not only end users but also salespeople can be encouraged. Sales promotion can have three strands: end-user...