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Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
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2
Did you read the customer reviews before shopping? : the effect of customer reviews about online retail platforms on consumer behavioral responses
Güngör, Ayşegül Sağkaya
;
Tütüncü Özge, Çiğdem
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 178-208)
.
2020
Persistent link: https://www.econbiz.de/10012226194
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3
Gap between mobile and online advergames : the possible effects of the optimal gaming experience-flow
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Application of gaming in new media marketing
,
(pp. 125-150)
.
2019
Persistent link: https://www.econbiz.de/10011913779
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4
Love my selfie : selfies in managing impressions on social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10012203293
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5
26 years left behind : a historical and predictive analysis of electronic business research
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 223-243
Persistent link: https://www.econbiz.de/10012543742
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6
Consumer responses toward smart technology : a systematic review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-39
Persistent link: https://www.econbiz.de/10014531771
Saved in:
7
Understanding digital consumer : a review, synthesis, and future research agenda
Güngör, Ayşegül Sağkaya
;
Çadırcı, Tuğçe Ozansoy
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1829-1858
Persistent link: https://www.econbiz.de/10013411985
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