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Recherche et applications en marketing
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Multi-labellisation socio-environnementale et consentement à payer du consommateur
Dufeu, Ivan
;
Ferrandi, Jean-Marc
;
Gabriel, Patrick
;
Le …
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011475208
Saved in:
2
Le concept de pression temporelle ultime et sa mesure
Gourmelen, Andréa
;
Urien, Bertrand
;
Le Gall-Ely, Marine
- In:
Recherche et applications en marketing
31
(
2016
)
4
,
pp. 5-29
Persistent link: https://www.econbiz.de/10011666912
Saved in:
3
Assessing the societal impact of research : the relational engagement approach
Ozanne, Julie L.
;
Davis, Brennan
;
Murray, Jeff B.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011690541
Saved in:
4
L' utilisation de la culpabilité en communication
Chédotal, Camille
;
Berthe, Bénédicte
;
Peyrelongue, …
- In:
Recherche et applications en marketing
32
(
2017
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011857048
Saved in:
5
Le don dans la recherche en comportement du consommateur et marketing
Le Gall-Ely, Marine
- In:
Recherche et applications en marketing
28
(
2013
)
4
,
pp. 47-71
Persistent link: https://www.econbiz.de/10011448140
Saved in:
6
What does the future hold for giving? : an approach using the social representations of Generation Y
Urbain, Caroline
;
Gonzalez-Demichel, Christine
;
Le …
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10010388223
Saved in:
7
The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
Saved in:
8
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
9
Free admission to museums and monuments : an exploration of some perceptions of the audiences
Le Gall-Ely, Marine
;
Urbain, Caroline
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10003689793
Saved in:
10
Les effets positifs de la gratuité sur le processus de décision du consommateur : le cas de la visite des musées et des monuments
Bourgeon-Renault, Dominique
;
Petr, Christine
;
Gombault, Anne
- In:
Revue française du marketing
215
(
2007
),
pp. 57-79
Persistent link: https://www.econbiz.de/10003628083
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