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1
Advertising
and labour supply : why do Americans work such long hours?
Cowling, Keith
;
Poolsombat, Rattanasuda
;
Tomlinson, …
- In:
International review of applied economics
25
(
2011
)
3
,
pp. 283-301
Persistent link: https://www.econbiz.de/10009156737
Saved in:
2
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
3
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
4
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
5
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
6
A longitudinal examination of print
advertising
by professional accounting firms
Smith, Katherine Taken
;
Smith, L. Murphy
;
Prawito, Topaz
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520736
Saved in:
7
How does
advertising
affect the price elasticity of lodging demand? : evidence from Taiwan
Chen, Chiang-Ming
;
Lin, Yu-Chen
;
Tsai, Yi-Chun
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
5
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10011416399
Saved in:
8
A joint dynamic pricing and
advertising
model of perishable products
Feng, Lin
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
Saved in:
9
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
10
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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