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Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour

Sharma, Deepika; Paul, Justin; Dhir, Sanjay; Taggar, Rashi - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2052-2072

Purpose: The ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a reconfiguration for a responsive retail model. The paper investigates the influence of responsiveness on customer...

Persistent link: https://www.econbiz.de/10012811054

Use of microblogging platform for digital communication in politics

Paul, Justin; Parameswar, Nakul; Sindhani, Mohit; Dhir, … - In: Journal of business research : JBR 127 (2021), pp. 322-331

Persistent link: https://www.econbiz.de/10012494405

Innovation implementation in Asia-Pacific countries : a review and research agenda

Shiwangi Singh; Paul, Justin; Dhir, Sanjay - In: Asia Pacific business review 27 (2021) 2, pp. 180-208

Persistent link: https://www.econbiz.de/10012515102

Bandwagon effect revisited : a systematic review to develop future research agenda

Bindra, Sunali; Sharma, Deepika; Parameswar, Nakul; … - In: Journal of business research : JBR 143 (2022), pp. 305-317

Persistent link: https://www.econbiz.de/10013194539

Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour

Sharma, Deepika; Paul, Justin; Dhir, Sanjay; Taggar, Rashi - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2052-2072

Persistent link: https://www.econbiz.de/10013552967

Does the WTO increase trade and cause convergence?

Paul, Justin - In: The International trade journal 29 (2015) 4, pp. 291-308

Persistent link: https://www.econbiz.de/10011471534

Masstige model and measure for brand management

Paul, Justin - In: European management journal 37 (2019) 3, pp. 299-312

Persistent link: https://www.econbiz.de/10012063173

The rise of China : what, when, where, and why?

Paul, Justin - In: The International trade journal 30 (2016) 1/5, pp. 207-222

Persistent link: https://www.econbiz.de/10011603687

Toward a "masstige" theory and strategy for marketing

Paul, Justin - In: European journal of international management : EJIM 12 (2018) 5/6, pp. 722-745

Persistent link: https://www.econbiz.de/10011960044

Bank mergers: the need of the hour

Paul, Justin - In: Indian banking : the new vision, (pp. 129-134). 2007

Persistent link: https://www.econbiz.de/10003770418

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