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Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability

Prakash, Deepti; Manchanda, Parul - In: Cogent business & management 8 (2021) 1, pp. 1-25

The present study outlines the power of gamification to help reduce the attitudinal and engagement-related threats in a given non-game environment. Through this research paper, we proposed an extensive model of gamification, proposed on a series of theoretical models (ELM Model, Fogg Behaviour...

Persistent link: https://www.econbiz.de/10012628887

Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction

Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412

Persistent link: https://www.econbiz.de/10012821548

Green perceived value and intention to purchase sustainable apparel among Gen Z : the moderated mediation of attitudes

Arora, Nupur; Manchanda, Parul - In: Journal of global fashion marketing : JGfM 13 (2022) 2, pp. 168-185

Persistent link: https://www.econbiz.de/10013270705

Investigating consumer intention to use food delivery mobile applications : an Indian perspective

Arora, Nupur; Manchanda, Parul - In: International journal of business innovation and … 30 (2023) 3, pp. 407-433

Persistent link: https://www.econbiz.de/10014293985

A moderated mediation model linking prosocial motivation and social entrepreneurial intention

Aggarwal, Aanchal; Manchanda, Parul - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 5, pp. 445-467

Persistent link: https://www.econbiz.de/10014441299

Cultivating sustainability consciousness through mindfulness : an application of theory of mindful-consumption

Manchanda, Parul; Arora, Nupur; Nazir, Owais; Uslam, … - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014373352

Supportive government policies, locus of control and student’s entrepreneurial intensity: a study of India

Prakash, Deepti; Jain, Shilpa; Chauhan, Kavita - In: Journal of Global Entrepreneurship Research 5 (2015) 26, pp. 1-15

The study surveyed 1255 (Male = 847, Female = 408) University students who are pursuing professional courses. The multivariate analysis of variance (MANOVA) was applied to identify the relationship between Gender, Locus of control (LOC) and whether students consider government long term policies...

Persistent link: https://www.econbiz.de/10011656454

Supportive government policies, locus of control and student's entrepreneurial intensity : a study of India

Prakash, Deepti; Jain, Shilpa; Chauhan, Kavita - In: Journal of Global Entrepreneurship Research : JGER 5 (2015) 26, pp. 1-15

Persistent link: https://www.econbiz.de/10011422587

Swachh Bharat Abhiyan in Indian corporate sector : presence, predictors and practices

Gakhar, Divya Verma; Prakash, Deepti - In: International journal of Indian culture and business … 16 (2018) 4, pp. 400-415

Persistent link: https://www.econbiz.de/10011960153

Role of social entrepreneurs for economic growth : a study of selected entrepreneurs from Delhi/NCR during the Covid-19 crisis

Prakash, Deepti; Rastogi, Shweta Gupta; Arora, Twinkle - In: Thailand and the world economy 41 (2023) 1, pp. 87-105

The Covid-19 crisis has impacted the world economy in an unprecedented way. The spread and consequences of the deadly virus have disrupted business and human lives globally. The purpose of the paper is to study the role and contributions of social entrepreneurs in the management of Covid-19...

Persistent link: https://www.econbiz.de/10014286796