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Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour
Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48
Internet may influence their consumer behaviour in a similar way. The aim of this paper is to reveal particular patterns …
Persistent link: https://www.econbiz.de/10012116452
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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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Effects of customer relationship management on organizational performance
Nedeljković, Ivana; Zlatanović, Dejana; Marinković, … - In: Ekonomske teme 60 (2022) 2, pp. 237-258
Customer Relationship Management (CRM) is a process that focuses on initiating, maintaining, and retention of long-term customer relationships with the help of information technology, to achieve better economic performance. Therefore, the paper examines the effects of CRM dimensions on financial...
Persistent link: https://www.econbiz.de/10014281822
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E-commerce drivers and barriers and their impact on e-customer loyalty in small and medium-sized enterprises (SMES)
Al-Tit, Ahmad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 146-157
, technical expertise, technology cost, internet security, and legal barriers. Furthermore, the results highlighted that e …
Persistent link: https://www.econbiz.de/10012224997
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Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic : mediating role of e-satisfaction
Khan, Fahad Najeeb; Muhammad Usman Arshad; Munir, Muhammad - In: Future Business Journal 9 (2023), pp. 1-12
This study explores the mediating role of e-satisfaction during the pandemic on the relationship between e-service quality and e-loyalty of banking customers in Pakistan. The data were collected from 442 customers of online banking services in Pakistan during the Covid-19 pandemic, following a...
Persistent link: https://www.econbiz.de/10014380765
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Presence of internet marketing and its influence of business success of companies in Bosnia and Herzegovina
Sinanagić, Ahmet; Civić, Beriz; Muratović, Alma - In: Economic review : journal of economics & business 17 (2019) 1, pp. 77-90
The paper briefly highlights the importance of the internet for business operations of modern companies and the … identification of presence of internet marketing and its influence on business success of companies in Bosnia and Herzegovina (BiH …). The application of the internet in marketing in BiH has still been insufficiently studied. Hence, the research may be more …
Persistent link: https://www.econbiz.de/10012182245
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The impact of websites and social media marketing on the efficiency of e-commerce
Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28
-commerce is based on the use and support of Internet technologies and directing most of the company's transactions to transactions …
Persistent link: https://www.econbiz.de/10013326381
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Comparative analysis of selected probabilistic customer lifetime value models in online shopping
Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423
The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...
Persistent link: https://www.econbiz.de/10012175745
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Customers' perceptions as an antecedent of satisfaction with online retailing services
Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27
The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers' perceptions vis-a-vis satisfaction with online retailing services. While...
Persistent link: https://www.econbiz.de/10012116963
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Artificial intelligence in electronic commerce : basic chatbots and consumer journey
Nichifor, Eliza; Trifan, Adrian; Nechifor, Elena Mihaela - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 87-101
This study aims to empirically cover the impact of the use of artificial intelligence through chatbots on online retail in terms of content implemented in the communication process. The presented research brings a contribution to the specialized literature by analyzing the perceived utility and...
Persistent link: https://www.econbiz.de/10012821256