The study examines the effect of corporate entrepreneurship (CE) as measured by innova-tion, risk taking, proactiveness … enhance non-financial performance, service firm managers should focus on innovation, risk taking, corporate venturing and … account for 56% variation in service firm's performance (Adj R-squared =0.5604). The findings further suggest that innovation …

owners and managers need to give more attention to managerial ties to support business model innovation. …Despite the surge in academic and non-academic literature on business model innovation (BMI) and its implications on …